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Developing a strong base of loyal customers or clients is arguably the most essential task of any small business or startup. Attracting new customers is more time-consuming and expensive than retaining current ones. By engaging existing customers, you can focus more energy on other business tasks while building a solid reputation in your industry. Automation Project Solutions shares some pointers on how to do it.

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ALWAYS KEEP CUSTOMERS #1

No business is anything without its customers or clients. The best way that you can build a loyal customer base is by keeping them at the forefront of every decision you make. Whether you’re strategizing your offerings, marketing, finances, customer service, or any other aspect of your business, do so with the needs and wants of your customers in mind.

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FORM AN LLC

If you’re like most small business owners, there never seems to be enough time in the day to get everything done. One way to save time that you can put towards focusing on your customers is to form an LLC. Along with personal asset protection and various tax advantages, operating as an LLC will mean that you have less paperwork to worry about.

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However, you need to learn your state's guidelines and regulations before getting too deep into the formation process. And if you don’t want to spend the time and energy, you can research the cheapest formation service online, which will be less expensive than hiring an attorney.

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USE POINTS

Nothing is more effective for creating customer loyalty than implementing a point-based loyalty program. After all, it’s right there in the name! Develop a system for customers that rewards points every time they make a purchase, refer other customers, write a review, follow/promote you on social media, and subscribe to your emails.

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ENGAGE VIA SOCIAL MEDIA AND EMAIL

Speaking of social media and email, both are critical in today’s world for any business that hopes for success. Social media is a massive market, and it provides a major platform for engaging consumers, whether it’s through advertising, responding to customer inquiries, or encouraging customers to promote your brand (e.g., liking, sharing, tweeting).

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Email marketing is at least as effective for growing loyalty for your brand. So be sure to send out exclusive sales, new product reveals, redemption reminders, thank you notes, and any other type of emails that will encourage your customers to stay put.

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RECOGNIZE SPECIAL OCCASIONS

Don't underestimate the power of acknowledging a customer's birthday. We all like it when someone puts effort into recognizing a special occasion in our lives, and it’s no different for companies. Providing postcards, discounts, and incentives on special dates can go a long way in making your customers feel valued. And you can use a variety of marketing channels to accomplish this, including email, social media platforms, and a text messaging app.

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If you want the best chance of success for your small business or startup, then put time and energy into building a loyal customer base. Implement the tips listed here, and always remain open-minded to how you can better serve your existing customers. In no time, you'll likely see the positive impact it can have on your business.